Koren's
Photo Workshops > Seven Secrets of Search Engine
Optimization
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Optimize your web site
Get free advertising
from Google
Location: The Adorama
Building, 42 West 18th Street, 5th floor
New York, NY
Date: Tue, Feb 26, 2008
Time: 6:30pm - 9pm
Cost: $75
APA and ASMP discounts
To
register, click here |
Course
Description
Getting on page one
of a Google keyword search is worth thousands of free advertising
dollars. While many know this, few get past the intimidating
code, rules and techno-speak. I used to be one of
the fearful ones until I started a little digging to better
understand Internet page ranking.
With a little effort and a lot of research, I learned how
to optimize my photography web sites to the extent that new
clientele come almost exclusively from the web. This effectively
free marketing and advertising has given me a lot of flexibility
and choice as to where else to spend hard-earned advertising
dollars.
I determined ‘Seven Secret Factors’ that contribute
to high ranking in Google’s algorithm and then used Adobe’s
Dreamweaver to design and code a web site that rose to page
one within weeks. I did this with no formal technical training
and just a layman’s knowledge of html.
In this Workshop, I'll use non-technical terms
to describe the major factors that contribute to high rankings
that work not just for Google, but also for the other
popular
major search engines, Yahoo and MSN.
I will demystify
the factors with simple steps that everyone can use. I will
also address the pitfalls of falling prey to any number of
so-called SEOs (search engine optimizers) who at best sucker
clients out of thousands of dollars and at worst, get you kicked
out of the Google rankings altogether.
As a photographer who is entirely dependent on freelance photography
income, I understand the importance of integrating skill
sets. If the Internet baffles you and coding isn’t your
thing, this Workshop will bring you up to speed on the “do’s
and don’ts” of managing your web site, as well
as help you make informed decisions and give you the tools
to ask crucial questions when hiring others to perform these
services for you.
Requirements
This workshop is ideally suited for Dreamweaver users or people
who are curious about how this easy-to-use program works. It
is ideally suited for photographers and designers who want
to harness the power of controlling their own digital visibility.
Biography
I'm a freelance photographer in
New York City who specializes in creative portraiture of women, babies,
families and their pets. I have a full-service studio that produces
lifestyle, editorial and travel photography and my photographs have
appeared in SELF Magazine, Cape Cod Life, Fit Pregnancy, and my quotes
have appeared
in Woman’s Day. I also frequently shoot for Jupiter Images
and the Robin Hood Foundation.
I worked on Wall Street in a former life where making friends with
the computer wasn’t an option. When the time came to leave that
life, I made the transition to full-time photography by embracing all
that the Internet had to offer. I optimized my primary
web site for a page-one ranking that delivers almost 100% of new commission
work.
Web sites:
www.korenreyes.com
www.maternitybykoren.com
www.facesinphotos.com
www.petsinphotos.com
Questions? Email
me
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